Start with understanding people
Our pharmacy experience helps us understand consumers’ questions and everyday health needs.
HEALTHCARE INNOVATION FOR ALLGOODFORALL / THAILAND
GOOD HEALTH.
GREATER POSSIBILITIES.
Dietary supplements for your wellbeing
and product development under your own brand
Good For All began with an understanding of consumers gained through our pharmacy experience, leading to the development and production of quality-focused products. We help you choose products that suit your needs and help brand owners start with a clear idea.
↓ SCROLL TO EXPLORE
Many formats. Many needs. The same commitment to care.01 / GOODFORALL
Connect development and production
Consider the concept, formula, format and manufacturing process together so the details align from the start.
Help people make informed choices
Explore ingredients, formats, instructions and label information before choosing a product that suits you.
EXPLORE GOOD FOR ALLStart with what
Start with what
matters to your wellbeing
Search products by category or explore individual product details to compare formulas, pack sizes and instructions.
Browse products ↗THE WORLD OF GOODFORALL
Products, people and care
02 / OUR PRODUCTS
Find your product
for your everyday needs
Explore different formulas and formats.
Get to know each product before choosing.
Need help choosing a formula?
Share the product you are interested in and your questions with our team.
Read each product label and instructions before use.03 / ABOUT GOOD FOR ALL
From pharmacy experience
to health product development
Good For All began as a pharmacy business founded by pharmacist Thanitta Kritasupalerk in Chachoengsao before expanding to Bangkok. More than 10 years in the pharmaceutical business brought insight into consumer health needs and opportunities to develop Thai products.
That ambition led to the founding of Good For All to develop, manufacture and distribute health products, connecting consumer understanding with research and product development.
OUR INTENTION
We want consumers to understand what they choose, and brand owners to develop their ambition into a product with clear details from concept to production.
01
Understand the need
Start with questions from consumers and partners to define a product brief that fits real use.
02
Develop with purpose
Consider ingredients, formats and relevant information together before turning an idea into a product.
03
Care for the experience
Prioritize product information, service and the experience after purchase.
GOOD FOR ALL × GOOD FOR ALL LABORATORYConnect market understanding
Connect market understanding
with development and production
Good For All focuses on brand development, distribution and the customer experience. Good For All Laboratory supports product development, manufacturing and quality control so the concept, formula and production details align.
For brand owners, we start by understanding the product brief, target audience and budget, then assess a suitable approach together.
INSIDE GOODFORALLMeet our people.
Meet our people.
See behind the production.
Discover our working environment and production
through the company film.
GOODFORALL / COMPANY FILMPlays muted · Use the controls to unmute or pause
FOR YOUR WELLBEING
Your wellbeing.
Our starting point.
Discover Goodforall products↗
FOR YOUR NEXT BRAND
Your idea.
Room to grow.
Explore OEM opportunities↗
04 / OEM PARTNERSHIP
FROM YOUR IDEA TO YOUR BRANDFrom your idea
From your idea
to clear product specifications
Tell us what you want to create, who it is for and how you envision your brand. Together, we review formulas, formats, quantities and budget to plan an approach for your project.
Start your brand with a budget from89,xxx THB
Explore OEM packages ↗Discuss your project budget ↗Talk to our OEM team on LINE ↗For brand owners ready to begin development and production, with formulas, quantities and packaging assessed against your budget.
View OEM service scope →How we work together
Receive your brief
Start with the product type, audience, desired features, budget and project timing.
Assess the approach
Review product format, formula, quantity and packaging, with service scope and costs.
Develop details and samples
Discuss formulas and samples within the agreed scope before confirming production details.
Confirm the project
Agree formulas, packaging, documents, quantities, prices and delivery plans.
Manufacture and deliver
Proceed with approved details and quality control through the relevant processes.
YOUR PROJECT, CLEARLY DEFINED
What you receive at the start
This budget is for product development and manufacturing within the agreed scope. Deliverables and production quantities are set out in a project-specific proposal.
OEM / ODM PACKAGES
Choose the right starting point
Begin
89,xxx THB
For your first brand
- Existing standard formulas
- Shared registration assessed only for eligible products and cases
- New or adapted formulas assessed within the factory’s agreed scope
Master
2xx,xxx–5xx,xxx THB
Develop your brand’s formula and positioning
- Develop or adapt formulas for your brief and audience
- Explore ingredients, product positioning and packaging
- Assess documentation, registration and production plans
Premium
6xx,xxx+ THB
Bespoke formulas and advanced development
- Explore bespoke formulas and innovation
- Assess premium ingredients, formats and relevant testing
- Plan costs, production quantities and market expansion
Indicative budgets only. Confirm minimum quantities, included items, extra costs, taxes, shipping and production timing in your project quotation.
Services describe options for project assessment. Formula changes and shared registration require team confirmation; registration of every type is not automatically included.
Indicative budgets only. Confirm minimum quantities, included items, extra costs, taxes, shipping and production timing in your project quotation.
Discuss your project ↗Discuss the feasibility of your preferred formula and packaging so they fit the product and production quantity.
Budget, minimum quantity and timing
Choose a package for your budget. Minimum quantities and timing depend on formula, format, packaging and project scope.
Information to get started
Product type / target audience / formula or concept / quantity / budget range / preferred timing / contact details
LET’S BUILD YOUR BRAND
Send your brief to our OEM team
Share your product idea, preferred package and contact details so our team can assess your project.
BRAND & INNOVATION
Developing ideas
Connecting opportunities
RECOGNITION / 2025From understanding lives
From understanding lives
to innovation recognition
10th Kinnaree Thong Public Awards
Outstanding Innovation Developer
MGR Online reported on Good For All founder and pharmacist Thanitta Kritasupalerk’s innovation award and her journey from pharmacy experience to health product development.
For us, this recognition is motivation to keep developing around real user needs: life stages, lifestyles and ease of use. That same approach connects with IM-MU’s focus on different target groups.
Read the MGR Online story · 3 March 2025 ↗Designed with life stages in mind
IM-MU explores dietary supplement formulas and ingredients for different life stages and target groups. Its supporting material brings together ingredient information and related research to inform product development.
Discuss product development ↗A / BUSINESS EVENTS & BUYER CONNECTIONS
Business connections. New opportunities.
Exchanging ideas with entrepreneurs, presenting products and meeting prospective buyers and business partners.
YEC
Entrepreneur networks and knowledge exchange
BIG MATCH
Product presentations and buyer connections
COSMOPROF
Trade events and business conversations
B / RESEARCH & INDUSTRY ENGAGEMENT
Learning from research. Developing new ideas.
Exploring research and technology at TISTR
Study visits and knowledge exchange with the Thailand Institute of Scientific and Technological Research (TISTR), exploring research, technology and approaches to product development.
Our learning and entrepreneur development activities also extend to the Office of Small and Medium Enterprises Promotion (OSMEP) and Industrial Promotion Center Region 9, connecting business and industry knowledge with brand development.
CERTIFICATES & STANDARDS
Discover the standards
behind production
Explore Good For All Laboratory certificates, with their scopes and certified locations, to understand the relevant production processes.
ISO 22000:2018↗Food safety management system certificate
- Certificate holder
- GOOD FOR ALL LABORATORY CO., LTD.
- Scope & location
- Manufacturing dietary supplements: capsules, tablets and powder
99/9 Moo 1, Ban Mai, Mueang Chachoengsao - Document information
- Document expiry: 20 March 2028
GHPs↗Good Hygiene Practices certificate
- Certificate holder
- GOOD FOR ALL LABORATORY CO., LTD.
- Scope & location
- Manufacturing dietary supplements: capsules, tablets and powder sachets
99/9 Moo 1, Ban Mai, Mueang Chachoengsao - Document information
- Document expiry: 16 March 2028
HACCP↗Hazard Analysis and Critical Control Points certificate
- Certificate holder
- GOOD FOR ALL LABORATORY CO., LTD.
- Scope & location
- Manufacturing dietary supplements: capsules, tablets and powder sachets
99/9 Moo 1, Ban Mai, Mueang Chachoengsao - Document information
- Document expiry: 16 March 2028
HALAL↗View the product scope and halal certification details
- Certificate holder
- GOOD FOR ALL LABORATORY CO., LTD.
- Scope & location
- Only the products listed in the certificate appendix
34/1 Moo 1, Ban Mai, Mueang Chachoengsao - Document information
- Document expiry: 31 January 2027
Food production premises↗View the premises registration document
- Certificate holder
- GOOD FOR ALL LABORATORY CO., LTD.
- Scope & location
- Registration of a food production premises not classified as a factory: 24-1-00466
99/9 Moo 1, Ban Mai, Mueang Chachoengsao - Document information
- Issued 6 January 2023; no expiry shown on the supplied page
GOOD STORIES
People, partnerships
and care
Discover our team, community activities and partnerships that help us listen and learn together.
Our team joins community activities and connects with people. These photos show another side of the care we share.
Meeting consumers and partners creates space to discuss products, listen to questions and exchange perspectives.
People and collaboration are part of our journey. We value learning together and the relationships built along the way.
QUESTIONS & ANSWERS
Frequently
asked questions
Where can I buy your products? +
Choose our online shops or ask our team on LINE about the product and where to buy it.
What if I am unsure which formula to choose? +
Send the product name and your questions to our team for ingredient, format and label instruction information.
Do I need a finished formula to start OEM? +
You can begin with a concept and target audience. Our team will assess a suitable approach and service scope with you.
What are the minimum quantity and lead time? +
These vary by formula, format, packaging and quantity. Share your initial brief for project-specific information.
What starting budget is needed for OEM, and what is included? +
Begin starts at THB 89,xxx; Master is THB 2xx,xxx–5xx,xxx; Premium starts at THB 6xx,xxx. Final pricing depends on formula, production quantity, packaging and agreed scope.
GOOD THINGS START WITH A CONVERSATION
Start with what
you want to discuss
Interested in a product, developing a brand or exploring a business partnership? Choose a convenient channel and share your brief with Good For All.
Good For All products
Ask about ingredients, instructions, pack sizes and where to buy.
Ask about products on LINE ↗Create your OEM brand
Share your concept, target audience, quantity and budget range.
Send your OEM brief ↗Partners & distributors
Get in touch about distribution or business partnerships.
Contact our business team ↗VISIT & CONNECT
Contact us
Good For All Co., Ltd.
99/9 Moo 1, Ban Mai, Mueang Chachoengsao
Chachoengsao 24000, Thailand
Good For All Laboratory Co., Ltd.
99/9 Moo 1, Ban Mai, Mueang Chachoengsao
Chachoengsao 24000, Thailand
Opening hours
Monday–Saturday, 08:00–17:00
Closed on Sundays and public holidays
FOLLOW & SHOP
Shop and follow us
Ordering & delivery information
Shop through our Shopee or Lazada stores and check prices, shipping fees and delivery timing in your chosen store, or ask our team on LINE before ordering.
Let's talk about
Ask our team about products and where to buy them.